https://arenwilliams.com Aren Williams Sun, 31 Aug 2025 18:02:11 +0000 https://arenwilliams.com en https://arenwilliams.com/Homepage Tue, 31 Mar 2020 06:22:50 +0000 Aren Williams https://arenwilliams.com/Homepage window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); https://arenwilliams.com/Amazon-Music-Live-S3 Sat, 02 Mar 2024 18:34:05 +0000 Aren Williams https://arenwilliams.com/Amazon-Music-Live-S3 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f9b59e88d267d4840acf7d9912f866d3f78a5a38feaaca4b7d5489e48e3cc246/Keyart_A_TwoLine.gif" data-mid="246654539" border="0" src="https://freight.cargo.site/w/960/i/f9b59e88d267d4840acf7d9912f866d3f78a5a38feaaca4b7d5489e48e3cc246/Keyart_A_TwoLine.gif" /> AML S3 | Brand System Worked on evoloving the visual language of Amazon Music Live for its 3rd season. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2ac07849fef5a982a76613a008217fcb0f8c66719783c841481143add817a10/Big_Sean.png" data-mid="246654618" border="0" src="https://freight.cargo.site/w/1000/i/d2ac07849fef5a982a76613a008217fcb0f8c66719783c841481143add817a10/Big_Sean.png" /> <img width="2400" height="2400" width_o="2400" height_o="2400" data-src="https://freight.cargo.site/t/original/i/2bbdfcb4f30d0ad62fd6112226133d80f55d0a7ec98f26b7a99bf0f02a3ed2ab/Gunna2.png" data-mid="246654822" border="0" src="https://freight.cargo.site/w/1000/i/2bbdfcb4f30d0ad62fd6112226133d80f55d0a7ec98f26b7a99bf0f02a3ed2ab/Gunna2.png" /> <img width="3997" height="1454" width_o="3997" height_o="1454" data-src="https://freight.cargo.site/t/original/i/8f2aabae103046c513a3afa1d15421098577587355fa27c14c899714d65c1fc9/Wildpostings.png" 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data-src="https://freight.cargo.site/t/original/i/93c20a2b3113313a60c3b6cd29dfc7c539df91e904688dcc5007bba6892ca1f9/AMLS3_3A_V1-copy-6.png" data-mid="246654414" border="0" src="https://freight.cargo.site/w/1000/i/93c20a2b3113313a60c3b6cd29dfc7c539df91e904688dcc5007bba6892ca1f9/AMLS3_3A_V1-copy-6.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c9ae8ec692aba5df5ea5c667a39e5253e91be3c9579ec05d53819e2a569c5ce/AMLS3_3E_V3.png" data-mid="246654820" border="0" src="https://freight.cargo.site/w/1000/i/3c9ae8ec692aba5df5ea5c667a39e5253e91be3c9579ec05d53819e2a569c5ce/AMLS3_3E_V3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2c98616d68343ec0adbdc5bb8dfd55a3757824320b78c3e724b93dbd55153a6e/AMLS3_3A_V1-copy-7.png" data-mid="246654415" border="0" 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data-src="https://freight.cargo.site/t/original/i/f5a2ae2ae5d2fd030a13bf1141ee38ea079a357cfbb853159a1ea1c4ca97b564/AML_S3_Overprint_3-copy.png" data-mid="246654412" border="0" src="https://freight.cargo.site/w/1000/i/f5a2ae2ae5d2fd030a13bf1141ee38ea079a357cfbb853159a1ea1c4ca97b564/AML_S3_Overprint_3-copy.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/439531e034581ee273968c2ca8cb858eae99d6a07692254d8e60a672ef68b32a/AML_S3_Frame_01D_V001.png" data-mid="246654410" border="0" src="https://freight.cargo.site/w/1000/i/439531e034581ee273968c2ca8cb858eae99d6a07692254d8e60a672ef68b32a/AML_S3_Frame_01D_V001.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c6c5a3f9f542b63afa7ee0384aa0e3285b65f84930a8c38ff47dd4ed9980ee8b/AML_S3_BP_GlassLook_5-copy.png" data-mid="246654825" border="0" 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data-src="https://freight.cargo.site/t/original/i/fec3f541489fca8f8684f72aaa38f3f6086200de1142e9e2e925ba4c56f918a8/AMLS3_2B_V3-copy-2.png" data-mid="246654824" border="0" src="https://freight.cargo.site/w/1000/i/fec3f541489fca8f8684f72aaa38f3f6086200de1142e9e2e925ba4c56f918a8/AMLS3_2B_V3-copy-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f07c90de84aa9a6a5b5d36844873ad118d6235e552cabe88af07cfec41ad40ee/AMLS3_GRIT3_V3-copy.png" data-mid="246654826" border="0" src="https://freight.cargo.site/w/1000/i/f07c90de84aa9a6a5b5d36844873ad118d6235e552cabe88af07cfec41ad40ee/AMLS3_GRIT3_V3-copy.png" /> CREDITS Produced At Amazon Music My Roles Design https://arenwilliams.com/Maestro-AI-Playlists Sun, 04 Feb 2024 00:35:37 +0000 Aren Williams https://arenwilliams.com/Maestro-AI-Playlists window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/4eb048c4d080c52a955d7314a3a8d2635087ed8c72ddb848a952077437da7761/AM_Maestro_PR_Video-1.gif" data-mid="240715591" border="0" src="https://freight.cargo.site/w/960/i/4eb048c4d080c52a955d7314a3a8d2635087ed8c72ddb848a952077437da7761/AM_Maestro_PR_Video-1.gif" /> Maestro | Product Experience A brand and product experience centered around AI playlist generation on Amazon Music.&nbsp; Brand Marketing Campaign To showcase the feature I designed and animated a brand spot that highlighted the flexibilty of the experience and the fun outputs a customer could expect.&nbsp; Launch Assets Assets for publication and social media <img width="1320" height="743" width_o="1320" height_o="743" data-src="https://freight.cargo.site/t/original/i/022fc88eefb00355093bbfc905635fcfdee3f54703f81e767394fce32662f0f2/assets.aboutamazon-1.jpg" data-mid="246677403" border="0" src="https://freight.cargo.site/w/1000/i/022fc88eefb00355093bbfc905635fcfdee3f54703f81e767394fce32662f0f2/assets.aboutamazon-1.jpg" /> <img width="1320" height="743" width_o="1320" height_o="743" data-src="https://freight.cargo.site/t/original/i/4a40694869a0f2c90a02b77de85e55909e4d314562a7be625de176865729cfd8/assets.aboutamazon.jpg" data-mid="246677405" border="0" src="https://freight.cargo.site/w/1000/i/4a40694869a0f2c90a02b77de85e55909e4d314562a7be625de176865729cfd8/assets.aboutamazon.jpg" /> CREDITS Produced At Amazon Music My Roles UX, Design &amp; Animation https://arenwilliams.com/Rap-Rotation Sun, 31 Aug 2025 18:02:11 +0000 Aren Williams https://arenwilliams.com/Rap-Rotation window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1d60ef76cbbdfff4f8f6169dca34f5f0697952956f9de99c42e72ebc2e5ca76/Out_Of_Home_Pattern.gif" data-mid="246653124" border="0" src="https://freight.cargo.site/w/1000/i/e1d60ef76cbbdfff4f8f6169dca34f5f0697952956f9de99c42e72ebc2e5ca76/Out_Of_Home_Pattern.gif" /> Rap Rotation | Motion system A motion system built to activate Rap Rotation's wheat paste aesthetic. Low framerate, painterly transitions and a street team energy. <img width="1080" height="1512" width_o="1080" height_o="1512" data-src="https://freight.cargo.site/t/original/i/2f7507898f462a73625376e3161d6c231f96e365f547e65950e9ce7b3a893b94/Artist_Hero.gif" data-mid="246653335" border="0" src="https://freight.cargo.site/w/1000/i/2f7507898f462a73625376e3161d6c231f96e365f547e65950e9ce7b3a893b94/Artist_Hero.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/42b2f106fb5e2d4786263769a87edf3444f9d149b94056887d67382377adccad/Artist_Bullseye.gif" data-mid="246653332" border="0" src="https://freight.cargo.site/w/1000/i/42b2f106fb5e2d4786263769a87edf3444f9d149b94056887d67382377adccad/Artist_Bullseye.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/66b05c187a8fcfff3e20b815ef858593eba3de8d874f21937cb2247962491c1e/Playlist_3_Diamond.gif" data-mid="246653339" border="0" src="https://freight.cargo.site/w/1000/i/66b05c187a8fcfff3e20b815ef858593eba3de8d874f21937cb2247962491c1e/Playlist_3_Diamond.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/01f6dcac596605417a33771d6f11ddfa3cd3abc4c1e45660bca95e347edbf42d/3_Linear.gif" data-mid="246653162" border="0" src="https://freight.cargo.site/w/1000/i/01f6dcac596605417a33771d6f11ddfa3cd3abc4c1e45660bca95e347edbf42d/3_Linear.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/17c83bc0cc423967241c83dffdaa07f30c0345a95561854263d7440859dac217/On_Screen_Loop.gif" data-mid="246654350" border="0" src="https://freight.cargo.site/w/1000/i/17c83bc0cc423967241c83dffdaa07f30c0345a95561854263d7440859dac217/On_Screen_Loop.gif" /> Diamond System The diamond system was built to scale across the single and 3 diamond layouts with best uses depending on placements.&nbsp; <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/05c43a7a41f0fd3fdf34a7e1f56bd58fbc0321a356e707f3991a1f75b76741ad/1_Diamond_For_Push.gif" data-mid="246654337" border="0" src="https://freight.cargo.site/w/500/i/05c43a7a41f0fd3fdf34a7e1f56bd58fbc0321a356e707f3991a1f75b76741ad/1_Diamond_For_Push.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/5f2ca939340f57f486f582066b82f4eaba9775047ec618ded2e63306649e43b0/1_Diamond_For_Single_Diagonal.gif" data-mid="246654338" border="0" src="https://freight.cargo.site/w/500/i/5f2ca939340f57f486f582066b82f4eaba9775047ec618ded2e63306649e43b0/1_Diamond_For_Single_Diagonal.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/3863445c2c13d16a28e7771877f43899f794ba50fffbc8dfe85ea0a8c57b2867/1_Diamond_Loop.gif" data-mid="246654339" border="0" src="https://freight.cargo.site/w/500/i/3863445c2c13d16a28e7771877f43899f794ba50fffbc8dfe85ea0a8c57b2867/1_Diamond_Loop.gif" /> <img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/0af34c68790af8cf716097d4b8aa963af84cd2c6985cf7977b9dc8a83c450ea7/3_Diamond_Single.gif" data-mid="246654340" border="0" src="https://freight.cargo.site/w/500/i/0af34c68790af8cf716097d4b8aa963af84cd2c6985cf7977b9dc8a83c450ea7/3_Diamond_Single.gif" /> OOH Placements for Black Music Month in Times Square.&nbsp; <img width="640" height="1138" width_o="640" height_o="1138" data-src="https://freight.cargo.site/t/original/i/3163846dc74b6f6990964737645d7ca279a5253700f0f51aeb18295c0497a213/NYC_Erykah-Badu_1080x1920.gif" data-mid="246654310" border="0" src="https://freight.cargo.site/w/640/i/3163846dc74b6f6990964737645d7ca279a5253700f0f51aeb18295c0497a213/NYC_Erykah-Badu_1080x1920.gif" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cc3a2a68ca39972ba13464798c16cbed36fc4e15c95537e595d05dd26e3268f7/NYC_Odeal_1080x1350.gif" data-mid="246653737" border="0" src="https://freight.cargo.site/w/1000/i/cc3a2a68ca39972ba13464798c16cbed36fc4e15c95537e595d05dd26e3268f7/NYC_Odeal_1080x1350.gif" /> Logo Animations Logo animations and end cards were built to follow all placements and could also be used for environmental graphics <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c20dbe1a4ec88bc50587dcf82faa5beb323dcd38046fc0154f36e87ee6a42b79/End_Card_B.gif" data-mid="246653469" border="0" src="https://freight.cargo.site/w/1000/i/c20dbe1a4ec88bc50587dcf82faa5beb323dcd38046fc0154f36e87ee6a42b79/End_Card_B.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9dc48ea54320e695df89b3b11c7e4cf15b23d481b6a062ea804ff8d76d258c92/Rotation_Primary_Logo.gif" data-mid="246654349" border="0" src="https://freight.cargo.site/w/1000/i/9dc48ea54320e695df89b3b11c7e4cf15b23d481b6a062ea804ff8d76d258c92/Rotation_Primary_Logo.gif" /> CREDITS Produced At Amazon Music&nbsp; My Roles Design &amp; Animation https://arenwilliams.com/Snowfall Wed, 07 Dec 2022 18:21:53 +0000 Aren Williams https://arenwilliams.com/Snowfall window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); Snowfall | Season 6 Graphics For season 6 of Snowfall, FX approached B&amp;T to craft a package that showed Franklins world falling apart. Taking inspiration from the landscape of Los Angeles we designed a treatment that fractured and blew away Franklins world. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/5ab8d2e44eded1cdc3041cc470abb236c35bdc1b307cd10d2fd50797aee38bf2/__FX_SnowfallS6_IntOpen_ShowLogo_16x9.gif" data-mid="168248051" border="0" src="https://freight.cargo.site/w/960/i/5ab8d2e44eded1cdc3041cc470abb236c35bdc1b307cd10d2fd50797aee38bf2/__FX_SnowfallS6_IntOpen_ShowLogo_16x9.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/e288ee07539e44665a9c77978fbf0744cbbc2a0010b45bc396f8173936bd110d/__FX_SnowfallS6_Background_v002.gif" data-mid="168247591" border="0" src="https://freight.cargo.site/w/960/i/e288ee07539e44665a9c77978fbf0744cbbc2a0010b45bc396f8173936bd110d/__FX_SnowfallS6_Background_v002.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b4c986a0b57d1483d767f8b6fcd19d118460ce09702b04cfd8ae31dd0b320136/__FX_SnowfallS6_10SecID_v011-8-dragged.png" data-mid="168264730" border="0" src="https://freight.cargo.site/w/1000/i/b4c986a0b57d1483d767f8b6fcd19d118460ce09702b04cfd8ae31dd0b320136/__FX_SnowfallS6_10SecID_v011-8-dragged.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/47f1a0ca2239e23607956c58e2bc94c7460ff47e3a01121b8ded1c3c53384cf4/__FX_SnowfallS6_ESQ_16x9_1.gif" data-mid="168251298" border="0" src="https://freight.cargo.site/w/1000/i/47f1a0ca2239e23607956c58e2bc94c7460ff47e3a01121b8ded1c3c53384cf4/__FX_SnowfallS6_ESQ_16x9_1.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2704374247834d581fd7988078e38ba4091ddaeddcfc1656f8703fcd37986f6a/__FX_SnowfallS6_10SecID_v011-21-dragged.png" data-mid="168264739" border="0" src="https://freight.cargo.site/w/1000/i/2704374247834d581fd7988078e38ba4091ddaeddcfc1656f8703fcd37986f6a/__FX_SnowfallS6_10SecID_v011-21-dragged.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/0a138564aaeb28d73368492a9b97011b26339c30bb17329fc29c1f87a0725046/__FX_SnowfallS6_ESQ_Cars-7-dragged.jpg" data-mid="168266532" border="0" src="https://freight.cargo.site/w/1000/i/0a138564aaeb28d73368492a9b97011b26339c30bb17329fc29c1f87a0725046/__FX_SnowfallS6_ESQ_Cars-7-dragged.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6aaca2e47c450615665054e3f3444b3298cde0b5a560c4d15113a2864370245c/__FX_SnowfallS6_INT_B.gif" data-mid="168256168" border="0" src="https://freight.cargo.site/w/960/i/6aaca2e47c450615665054e3f3444b3298cde0b5a560c4d15113a2864370245c/__FX_SnowfallS6_INT_B.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/98e2c5d94d0df4ce08e9d45aa1689c3cf040378363dbdcc68bd53fe961c95cb6/FX_SnowfallS6_VAC_25_REF.gif" data-mid="168267503" border="0" src="https://freight.cargo.site/w/960/i/98e2c5d94d0df4ce08e9d45aa1689c3cf040378363dbdcc68bd53fe961c95cb6/FX_SnowfallS6_VAC_25_REF.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/67cb27dd0211daba79dc395e8c35aec0c69a77c74d086f44348f1542b7d03bf2/__FX_SnowfallS6_Countdown_Tonight-14-dragged.jpg" data-mid="168269842" border="0" src="https://freight.cargo.site/w/1000/i/67cb27dd0211daba79dc395e8c35aec0c69a77c74d086f44348f1542b7d03bf2/__FX_SnowfallS6_Countdown_Tonight-14-dragged.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2fd2c75e3276a8d5ec840377bec01fe55c173f4126a1562b48cdd5e59b9314f6/__FX_SnowfallS6_INT_A_16x9.gif" data-mid="168270096" border="0" src="https://freight.cargo.site/w/960/i/2fd2c75e3276a8d5ec840377bec01fe55c173f4126a1562b48cdd5e59b9314f6/__FX_SnowfallS6_INT_A_16x9.gif" /> DEVELOPMENT FRAMES For this project a bit of all the concepts I worked on were mashed up into the final treatment. Showing them all together can give insight into the development process of the final look. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc4cf8b256d842a1dc57ecb5a0d5d7abbdf410d86dbe5692ecb92ea8b72d8517/Snowfall_Crop_07.png" data-mid="168844543" border="0" src="https://freight.cargo.site/w/1000/i/dc4cf8b256d842a1dc57ecb5a0d5d7abbdf410d86dbe5692ecb92ea8b72d8517/Snowfall_Crop_07.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d0e25159827a4e3d9d7d87259000b7a667931a9e32bac8a7dd6a0fa406bc6671/Snowfall_Crop_05.png" data-mid="168844541" border="0" src="https://freight.cargo.site/w/1000/i/d0e25159827a4e3d9d7d87259000b7a667931a9e32bac8a7dd6a0fa406bc6671/Snowfall_Crop_05.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8288445b572c8841c0f1066a54e0f92df510364344e663ed6fdbfa592f5324a5/Snowfall_Crop_06.png" data-mid="168844542" border="0" src="https://freight.cargo.site/w/1000/i/8288445b572c8841c0f1066a54e0f92df510364344e663ed6fdbfa592f5324a5/Snowfall_Crop_06.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b2f00c4dd109dd7b2011fcdcf3759f5d86dc84939c6db303260346733499da4d/Snowfall_Crop_12.png" data-mid="168844862" border="0" src="https://freight.cargo.site/w/1000/i/b2f00c4dd109dd7b2011fcdcf3759f5d86dc84939c6db303260346733499da4d/Snowfall_Crop_12.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad14fa6f8279fdbe5722fded6182bad0c9a035dc0abe56b206f3df64b7367a98/Snowfall_Crop_11.png" data-mid="168844861" border="0" src="https://freight.cargo.site/w/1000/i/ad14fa6f8279fdbe5722fded6182bad0c9a035dc0abe56b206f3df64b7367a98/Snowfall_Crop_11.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2b7b71b5711216698a91f4e5678b0f355358bbd5e17af58eb6fc949e0dbc2b1d/Snowfall_Crop_08.png" data-mid="168844544" border="0" src="https://freight.cargo.site/w/1000/i/2b7b71b5711216698a91f4e5678b0f355358bbd5e17af58eb6fc949e0dbc2b1d/Snowfall_Crop_08.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/29b00e10d40f46298fc7d17d2643dddf064251314bc3b6ace468b50dd0738313/Snowfall_Crop_09.png" data-mid="168844644" border="0" src="https://freight.cargo.site/w/1000/i/29b00e10d40f46298fc7d17d2643dddf064251314bc3b6ace468b50dd0738313/Snowfall_Crop_09.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed041fca4060af44f1767ffcbc35bbdcba9434d1d69d58d0570848d7788c98a9/Snowfall_Crop_10.png" data-mid="168844645" border="0" src="https://freight.cargo.site/w/1000/i/ed041fca4060af44f1767ffcbc35bbdcba9434d1d69d58d0570848d7788c98a9/Snowfall_Crop_10.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cdf45438e1b2730107be3288471ca4c4161a2731055ffcae97359b9ed3a9628c/Snowfall_Crop_01.png" data-mid="168844061" border="0" src="https://freight.cargo.site/w/1000/i/cdf45438e1b2730107be3288471ca4c4161a2731055ffcae97359b9ed3a9628c/Snowfall_Crop_01.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/11c2edb00fbd41f3a946d880ada71088db29b2c2eecc47c4031b197cff799a58/Snowfall_Crop_02.png" data-mid="168844063" border="0" src="https://freight.cargo.site/w/1000/i/11c2edb00fbd41f3a946d880ada71088db29b2c2eecc47c4031b197cff799a58/Snowfall_Crop_02.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/59e1faffae4f0ea83aae2f3fa292a222b9e8fb8b09cdf1a3ee3e9f17e76a5a72/Snowfall_Crop_03.png" data-mid="168844064" border="0" src="https://freight.cargo.site/w/1000/i/59e1faffae4f0ea83aae2f3fa292a222b9e8fb8b09cdf1a3ee3e9f17e76a5a72/Snowfall_Crop_03.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ef508768893823605ab52c928efd556cdd5345eb62741b9a6c4cda8d6d68f95/Snowfall_Crop_04.png" data-mid="168844025" border="0" src="https://freight.cargo.site/w/1000/i/5ef508768893823605ab52c928efd556cdd5345eb62741b9a6c4cda8d6d68f95/Snowfall_Crop_04.png" /> CREDITS Client Fx Networks Produced At Block &amp; Tackle My Roles Design https://arenwilliams.com/Seattle-Sounders-Identity-Refresh Mon, 25 Sep 2023 23:38:36 +0000 Aren Williams https://arenwilliams.com/Seattle-Sounders-Identity-Refresh Seattle Sounders | Identity Refresh I joined the team at Column Studio to help them design and animate a brand film and develop a motion language for the 50th Anniversary rebrand.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e4fdf963a9d507f4a883315645f38f1b53493fc90aaf60302b5c1ed4649e4b4/Sounders-FC-Crest-animation.gif" data-mid="192139220" border="0" src="https://freight.cargo.site/w/1000/i/5e4fdf963a9d507f4a883315645f38f1b53493fc90aaf60302b5c1ed4649e4b4/Sounders-FC-Crest-animation.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9cd046dfd8126efe1ec6035b93bbb648fbca0d09a145602587c9c41c142cf0b9/SFC_Orca.gif" data-mid="192139597" border="0" src="https://freight.cargo.site/w/1000/i/9cd046dfd8126efe1ec6035b93bbb648fbca0d09a145602587c9c41c142cf0b9/SFC_Orca.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5b977513c0381f86467f9b0dc7e681e082041bc8802c5d9077192e56f58b54ea/SFC_Wordmark.gif" data-mid="192139561" border="0" src="https://freight.cargo.site/w/1000/i/5b977513c0381f86467f9b0dc7e681e082041bc8802c5d9077192e56f58b54ea/SFC_Wordmark.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ad693607e1e7d6c7f09e0d7c863411d3a0c0736fc34c2895dfec9cb251326dca/SFC_Carnation.gif" data-mid="192139635" border="0" src="https://freight.cargo.site/w/1000/i/ad693607e1e7d6c7f09e0d7c863411d3a0c0736fc34c2895dfec9cb251326dca/SFC_Carnation.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a07989e67d08adc6321f623ba1ef56d5f285ea53db1919190d3f048aeccb30a5/SFC_74.gif" data-mid="192139696" border="0" src="https://freight.cargo.site/w/1000/i/a07989e67d08adc6321f623ba1ef56d5f285ea53db1919190d3f048aeccb30a5/SFC_74.gif" /> BRAND FILM Diving deep into the water we pulled from the rich history of the team to craft an brand story revealing the new animated marks. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7a09aaf3d3e4c22fe15f673228b8ba2faacd4da4e34c876174daab533de8c4f3/Sequence_Frames_0011_Screenshot-2023-09-28-at-8.13.08AM.jpg" data-mid="192144597" border="0" src="https://freight.cargo.site/w/1000/i/7a09aaf3d3e4c22fe15f673228b8ba2faacd4da4e34c876174daab533de8c4f3/Sequence_Frames_0011_Screenshot-2023-09-28-at-8.13.08AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/359d05b94b0f1ca41564508d9b3d592e61d29fcd788ce52f2b187d0fa85b6f96/Sequence_Frames_0012_Screenshot-2023-09-28-at-8.12.55AM.jpg" data-mid="192144598" border="0" src="https://freight.cargo.site/w/1000/i/359d05b94b0f1ca41564508d9b3d592e61d29fcd788ce52f2b187d0fa85b6f96/Sequence_Frames_0012_Screenshot-2023-09-28-at-8.12.55AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/733faa6c0fa82cb94264ddba4c0510a4e3cfa7160900b9f98124aa3e46af7d41/Sequence_Frames_0013_Screenshot-2023-09-28-at-8.12.36AM.jpg" data-mid="192144599" border="0" src="https://freight.cargo.site/w/1000/i/733faa6c0fa82cb94264ddba4c0510a4e3cfa7160900b9f98124aa3e46af7d41/Sequence_Frames_0013_Screenshot-2023-09-28-at-8.12.36AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/23797378bf38d80662f695ed5d8373e57d55822f6a0149b45bd72b2886516eb8/Sequence_Frames_0014_Screenshot-2023-09-28-at-8.12.23AM.jpg" data-mid="192144601" border="0" src="https://freight.cargo.site/w/1000/i/23797378bf38d80662f695ed5d8373e57d55822f6a0149b45bd72b2886516eb8/Sequence_Frames_0014_Screenshot-2023-09-28-at-8.12.23AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/35bbe0e2eaf4ad8aced3c6b369796ec9db8b9795df9e5bea9da291d83eca51de/Sequence_Frames_0015_Screenshot-2023-09-28-at-8.12.03AM.jpg" data-mid="192144604" border="0" src="https://freight.cargo.site/w/1000/i/35bbe0e2eaf4ad8aced3c6b369796ec9db8b9795df9e5bea9da291d83eca51de/Sequence_Frames_0015_Screenshot-2023-09-28-at-8.12.03AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbf267c5c5e65a5ad2f646f7fc8daa8baadafcc0f4eea22163f510553e225702/Sequence_Frames_0010_Screenshot-2023-09-28-at-8.13.30AM.jpg" data-mid="192144596" border="0" src="https://freight.cargo.site/w/1000/i/cbf267c5c5e65a5ad2f646f7fc8daa8baadafcc0f4eea22163f510553e225702/Sequence_Frames_0010_Screenshot-2023-09-28-at-8.13.30AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/576ace88718f870313b4a6b9843a3ac5ba9b7c9b6fb9fd524d77d85684633008/Sequence_Frames_0006_Screenshot-2023-09-28-at-8.14.38AM.jpg" data-mid="192144591" border="0" src="https://freight.cargo.site/w/1000/i/576ace88718f870313b4a6b9843a3ac5ba9b7c9b6fb9fd524d77d85684633008/Sequence_Frames_0006_Screenshot-2023-09-28-at-8.14.38AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8cfac49dcff393aacc27209351f4a7f0f4817100561012c2a21d8982c7e83614/Sequence_Frames_0016_Screenshot-2023-09-28-at-8.11.48AM.jpg" data-mid="192144606" border="0" src="https://freight.cargo.site/w/1000/i/8cfac49dcff393aacc27209351f4a7f0f4817100561012c2a21d8982c7e83614/Sequence_Frames_0016_Screenshot-2023-09-28-at-8.11.48AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8b2cd08a1293fc50ad1236708751c63e037e9ce32a838840af3b755dabc3530a/Sequence_Frames_0004_Screenshot-2023-09-28-at-8.15.30AM.jpg" data-mid="192144589" border="0" src="https://freight.cargo.site/w/1000/i/8b2cd08a1293fc50ad1236708751c63e037e9ce32a838840af3b755dabc3530a/Sequence_Frames_0004_Screenshot-2023-09-28-at-8.15.30AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/93748671d3b011550f30856fa0c7cc66f4a1a7ce91fb45dabb7eb0b1b832cf9a/Sequence_Frames_0003_Screenshot-2023-09-28-at-8.15.46AM.jpg" data-mid="192144588" border="0" src="https://freight.cargo.site/w/1000/i/93748671d3b011550f30856fa0c7cc66f4a1a7ce91fb45dabb7eb0b1b832cf9a/Sequence_Frames_0003_Screenshot-2023-09-28-at-8.15.46AM.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/239f34151b96aeea40f86288f567109585c4299453b81ee54a1b5e3d778007e6/Sequence_Frames_0001_Screenshot-2023-09-28-at-8.16.28AM.jpg" data-mid="192144585" border="0" src="https://freight.cargo.site/w/1000/i/239f34151b96aeea40f86288f567109585c4299453b81ee54a1b5e3d778007e6/Sequence_Frames_0001_Screenshot-2023-09-28-at-8.16.28AM.jpg" /> MOTION LANGUAGE We crafted an ownable motion language inspired by water that the Sounders team can take forward and implement. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/58dc21e1ecede74fa885d70869e7696af0c8586d7daccd6f641533a53ef85bc7/Index_Type_Layout.gif" data-mid="192270329" border="0" src="https://freight.cargo.site/w/960/i/58dc21e1ecede74fa885d70869e7696af0c8586d7daccd6f641533a53ef85bc7/Index_Type_Layout.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/5a031b28ab4b4686e6f4358606763829a50b7a12451bfd6213bddfea66540719/SFC_VS_Comp.gif" data-mid="192270337" border="0" src="https://freight.cargo.site/w/960/i/5a031b28ab4b4686e6f4358606763829a50b7a12451bfd6213bddfea66540719/SFC_VS_Comp.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6465dfc73267be8f2dfe8b6efca8bd60fc644fa8f3ca40fd843b3fa74fe50ec6/SFC_Stretched_Type.gif" data-mid="192270336" border="0" src="https://freight.cargo.site/w/960/i/6465dfc73267be8f2dfe8b6efca8bd60fc644fa8f3ca40fd843b3fa74fe50ec6/SFC_Stretched_Type.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/3b059f2a955a8bf2199f0cae8afb0bd2e2a12edb46ac169b66e0114502c7c8eb/SFC_Motion_Language_Type_Refract.gif" data-mid="192270335" border="0" src="https://freight.cargo.site/w/960/i/3b059f2a955a8bf2199f0cae8afb0bd2e2a12edb46ac169b66e0114502c7c8eb/SFC_Motion_Language_Type_Refract.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/18c17318d701d7e8b5f6a541878936d0edfa94e6a6931f92a441654abc8ebcdd/SFC_Motion_Language_Scroll.gif" data-mid="192270334" border="0" src="https://freight.cargo.site/w/960/i/18c17318d701d7e8b5f6a541878936d0edfa94e6a6931f92a441654abc8ebcdd/SFC_Motion_Language_Scroll.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/7d51d4c053db5cac539394a1cd015393309854699b0b020465de29835441ece7/SFC_Motion_Language_Image_Treatment_03.gif" data-mid="192270333" border="0" src="https://freight.cargo.site/w/960/i/7d51d4c053db5cac539394a1cd015393309854699b0b020465de29835441ece7/SFC_Motion_Language_Image_Treatment_03.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/8ba6aa7152c09a692b4d6ffbcb407b7cacd894b12e0a48fd7ee93ab90cafc7f4/SFC_Motion_Language_Image_Treatment_02.gif" data-mid="192270332" border="0" src="https://freight.cargo.site/w/640/i/8ba6aa7152c09a692b4d6ffbcb407b7cacd894b12e0a48fd7ee93ab90cafc7f4/SFC_Motion_Language_Image_Treatment_02.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/9fda7b82b67f55bddc807a529eed3f6e7bcd42ccd6dc94365ef794e4b2fa1791/SFC_Motion_Language_Image_Treatment_01.gif" data-mid="192270331" border="0" src="https://freight.cargo.site/w/640/i/9fda7b82b67f55bddc807a529eed3f6e7bcd42ccd6dc94365ef794e4b2fa1791/SFC_Motion_Language_Image_Treatment_01.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6f0e376ba4736cb35a0577a5d2b7f35c495b813d9a47aa901291017444a7db8d/SFC_Matchday_Template.gif" data-mid="192270330" border="0" src="https://freight.cargo.site/w/960/i/6f0e376ba4736cb35a0577a5d2b7f35c495b813d9a47aa901291017444a7db8d/SFC_Matchday_Template.gif" /> CREDITS Client Seattle Sounders Produced At Column Studio My Roles Motion Design &amp; Animation https://arenwilliams.com/1619-Project Wed, 02 Nov 2022 19:05:06 +0000 Aren Williams https://arenwilliams.com/1619-Project window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); 1619 Project | Show Graphics Full episodes can be seen here The 1619 Project has been a book, podcast and now a show on Hulu. We were approached to create a host of graphic treatments that could be used in show to tell the story of the 1619 Project. <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b19a5051b03f11e349bde91cf68f0b5da928d331f767aba9b9d7f77306d3d601/1619_REP_IGFX_Total_Cost_v025-0-00-13-15.jpg" data-mid="167889631" border="0" src="https://freight.cargo.site/w/1000/i/b19a5051b03f11e349bde91cf68f0b5da928d331f767aba9b9d7f77306d3d601/1619_REP_IGFX_Total_Cost_v025-0-00-13-15.jpg" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/273cc6aba39d4e24818f659ccd44682843a32c318da6354a88f9c0f82ab0a0bd/Top_100.gif" data-mid="167890401" border="0" src="https://freight.cargo.site/w/600/i/273cc6aba39d4e24818f659ccd44682843a32c318da6354a88f9c0f82ab0a0bd/Top_100.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/c3cce442d4b395eb8e7a87d2b5d5c3d802021eed066677084d50850ed4fd4866/Lauren_Hill.gif" data-mid="167894261" border="0" src="https://freight.cargo.site/w/800/i/c3cce442d4b395eb8e7a87d2b5d5c3d802021eed066677084d50850ed4fd4866/Lauren_Hill.gif" /> IN SHOW GRAPHICS In developing the in show graphics, the approach was focused on highlighting unique data points. The raw data was then reskinned in appealing and inventive ways, using the WEB Dubois Visualizations of Black America as a Jumping off point.&nbsp; <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/b133cc7d4e845f5b423b4a834c7bf3202e0ef106af1e2cb8db5190aff7ee5753/Union_Participation.gif" data-mid="167894548" border="0" src="https://freight.cargo.site/w/800/i/b133cc7d4e845f5b423b4a834c7bf3202e0ef106af1e2cb8db5190aff7ee5753/Union_Participation.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/700cd7ef9aeb1f618073797aa82af175269336a862fe78586618c2f9ad6cd233/Land_Grants.gif" data-mid="167894804" border="0" src="https://freight.cargo.site/w/800/i/700cd7ef9aeb1f618073797aa82af175269336a862fe78586618c2f9ad6cd233/Land_Grants.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/a342c230d9b9d4a964216c6d4b0cca8834f53fb9f986e9ebcbf28726c4689f36/1619_Democracy_SDR_StereoMix_20230112-1-15-21-17.jpg" data-mid="167774944" border="0" src="https://freight.cargo.site/w/960/i/a342c230d9b9d4a964216c6d4b0cca8834f53fb9f986e9ebcbf28726c4689f36/1619_Democracy_SDR_StereoMix_20230112-1-15-21-17.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/f7c700fa61b9e347c19ec0e958e2f146877ac6b6c3fee8befe00fdec050d7e37/1.-Master_Cut-0-00-10-03.png" data-mid="167894927" border="0" src="https://freight.cargo.site/w/1000/i/f7c700fa61b9e347c19ec0e958e2f146877ac6b6c3fee8befe00fdec050d7e37/1.-Master_Cut-0-00-10-03.png" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1ca443fb1baa83bb8bf6b3aaedd97bf698b8275c79ad70b2d95299a2ead6eb22/1619_REP_IGFX_NeighborhoodAccess_v018-1-36-23-13.jpg" data-mid="167865291" border="0" src="https://freight.cargo.site/w/1000/i/1ca443fb1baa83bb8bf6b3aaedd97bf698b8275c79ad70b2d95299a2ead6eb22/1619_REP_IGFX_NeighborhoodAccess_v018-1-36-23-13.jpg" /> GRAPHIC NARRATIVES Archival documents were treated and designed to reflect the narrative that was being portrayed in that episode. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e39af4cfdb4757847a6a306e8cf95509418571a20058d4f576942cd786fd4c51/Cartwright.gif" data-mid="167913244" border="0" src="https://freight.cargo.site/w/800/i/e39af4cfdb4757847a6a306e8cf95509418571a20058d4f576942cd786fd4c51/Cartwright.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/31c2b9fb64422241574e69527c2e791075d5b9e8df25f6e0c983dffa164e70a4/Motown_Records.gif" data-mid="167913001" border="0" src="https://freight.cargo.site/w/800/i/31c2b9fb64422241574e69527c2e791075d5b9e8df25f6e0c983dffa164e70a4/Motown_Records.gif" /> <img width="600" height="338" width_o="600" height_o="338" data-src="https://freight.cargo.site/t/original/i/0a8e3f647a3d226b3c99d73c25da58b0c36722de5e9c72ea75213147422509f7/Superpredators-60-dragged.png" data-mid="167914106" border="0" src="https://freight.cargo.site/w/600/i/0a8e3f647a3d226b3c99d73c25da58b0c36722de5e9c72ea75213147422509f7/Superpredators-60-dragged.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/e8e19972dca899eb77d009897c6d66d81e29fe944ebb68b5cefa0fec4ad95f05/Records-100-dragged.png" data-mid="167914124" border="0" src="https://freight.cargo.site/w/800/i/e8e19972dca899eb77d009897c6d66d81e29fe944ebb68b5cefa0fec4ad95f05/Records-100-dragged.png" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/66779217eee10d81fdb07e28d837c0eb7c70b97c34ce9f908c2cf58b4efa9299/Soul_Singles-43-dragged.png" data-mid="167914070" border="0" src="https://freight.cargo.site/w/800/i/66779217eee10d81fdb07e28d837c0eb7c70b97c34ce9f908c2cf58b4efa9299/Soul_Singles-43-dragged.png" /> EPISODE CUTS A highlight of episode graphics are below. To see graphics in context make sure to check out The 1619 Project streaming on Hulu. Episode 01: Democracy Episode 02: Race Episode 03: Music Episode 04: Capitalism Episode 05: Fear Episode 06: Justice CREDITS Client Hulu Produced At Block &amp; Tackle My Roles Design, Motion Design, Editing https://arenwilliams.com/Pinterest-Shopping Thu, 22 Dec 2022 16:31:33 +0000 Aren Williams https://arenwilliams.com/Pinterest-Shopping window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/947185a39c758e2eea437a980a602678f71be9574880d95c2f086659e2cbd74f/Hero_5.gif" data-mid="167914283" border="0" src="https://freight.cargo.site/w/800/i/947185a39c758e2eea437a980a602678f71be9574880d95c2f086659e2cbd74f/Hero_5.gif" /> Pinterest Shopping | Ad Campaign Pinterest approached our team at B&amp;T to help establish a motion identity for their latest Shopping campaigns. With a language that reinforced the campaign, our motion served a purpose. <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/07f5b00d3336c9d5a06337e26343d17bcecbf1865a56d17395df02581709f882/Pinterest_16x9_Hero_15_v043_1.gif" data-mid="162578525" border="0" src="https://freight.cargo.site/w/800/i/07f5b00d3336c9d5a06337e26343d17bcecbf1865a56d17395df02581709f882/Pinterest_16x9_Hero_15_v043_1.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/a98cc2b5918b34f0e3ce5416eed142020ad5d2bd7e741432e9bd2142b1f5ff2a/Pinterest_16x9_Hero_15_v043_2.gif" data-mid="162578523" border="0" src="https://freight.cargo.site/w/800/i/a98cc2b5918b34f0e3ce5416eed142020ad5d2bd7e741432e9bd2142b1f5ff2a/Pinterest_16x9_Hero_15_v043_2.gif" /> <img width="800" height="450" width_o="800" height_o="450" data-src="https://freight.cargo.site/t/original/i/36d1c090718992ec1355ddfa118800b105f885b52758b206e13e970398feb150/Pinterest_16x9_shopping_6_v025.gif" data-mid="162578521" border="0" src="https://freight.cargo.site/w/800/i/36d1c090718992ec1355ddfa118800b105f885b52758b206e13e970398feb150/Pinterest_16x9_shopping_6_v025.gif" /> PLATFORM STATICS Static templates built in Figma were delivered alongside the motion assets.&nbsp; <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/982a17889dab600a4b9198c1bea4526fb5affa4e87aa313b870f75297734ba43/HVS_800x800.jpg" data-mid="167914391" border="0" src="https://freight.cargo.site/w/800/i/982a17889dab600a4b9198c1bea4526fb5affa4e87aa313b870f75297734ba43/HVS_800x800.jpg" /> <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/a36312aedff87ef53e967f23ff773e79b4e61125e7377188b149d53e8f71da27/Shopping_300x600.jpg" data-mid="167914450" border="0" src="https://freight.cargo.site/w/300/i/a36312aedff87ef53e967f23ff773e79b4e61125e7377188b149d53e8f71da27/Shopping_300x600.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/fb24d6ab6e9dc9794cf6aa26ac258ea7b591f2d6945072a1de9112c16e12fca6/Catalogs_800x800.gif" data-mid="167914385" border="0" src="https://freight.cargo.site/w/800/i/fb24d6ab6e9dc9794cf6aa26ac258ea7b591f2d6945072a1de9112c16e12fca6/Catalogs_800x800.gif" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/9a37df5f85871cdccf5933576a6e7e20253b5cf77518d627ae09286f804687d5/Hero_Carousel_2_800x800.jpg" data-mid="167914493" border="0" src="https://freight.cargo.site/w/800/i/9a37df5f85871cdccf5933576a6e7e20253b5cf77518d627ae09286f804687d5/Hero_Carousel_2_800x800.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/ce3494ce3a9ab69ea6b43770fe92bf64edb887714d2d4dd4960fc70d2c89197d/Hero_Carousel_5_800x800.jpg" data-mid="167914361" border="0" src="https://freight.cargo.site/w/800/i/ce3494ce3a9ab69ea6b43770fe92bf64edb887714d2d4dd4960fc70d2c89197d/Hero_Carousel_5_800x800.jpg" /> CREDITS Client Pinterest Produced At Block &amp; Tackle&nbsp; My Roles Design &amp; Animation https://arenwilliams.com/Wu-Tang-An-American-Saga-1 Wed, 07 Jul 2021 22:27:06 +0000 Aren Williams https://arenwilliams.com/Wu-Tang-An-American-Saga-1 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/96875f1a96b0f8ea111664849ec859fab66aeaaa02b0e950590c207bab4d37f5/Gif_1.gif" data-mid="113313739" border="0" src="https://freight.cargo.site/w/1000/i/96875f1a96b0f8ea111664849ec859fab66aeaaa02b0e950590c207bab4d37f5/Gif_1.gif" /> Wu Tang: An American Saga | Title Sequence Full Sequence can be seen here: Title Sequence Hip Hop, Kung Fu, Prison Shanks and The RZA combined into a title sequence that peeled back the world of the Wu. We used mixed media and live action to create a title sequence that would captivate users.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a698ea1426b171c9a7a7316a1092d88b562c4e411733164cdb8004af464445fc/Gif_2.gif" data-mid="113313740" border="0" src="https://freight.cargo.site/w/1000/i/a698ea1426b171c9a7a7316a1092d88b562c4e411733164cdb8004af464445fc/Gif_2.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/9fd815ef28f522ec288c9ed9e01e122847ea6cb3dc00156d95cfc79cdad1ad33/6.-Paper_burn.gif" data-mid="113313750" border="0" src="https://freight.cargo.site/w/960/i/9fd815ef28f522ec288c9ed9e01e122847ea6cb3dc00156d95cfc79cdad1ad33/6.-Paper_burn.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/3f5b8846b4b8ad94a18c0d6ca8f594170dadd1b9f1928e95fe68a4f08fe2b326/3.-Drug.gif" data-mid="113315163" border="0" src="https://freight.cargo.site/w/960/i/3f5b8846b4b8ad94a18c0d6ca8f594170dadd1b9f1928e95fe68a4f08fe2b326/3.-Drug.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/52699dbc1c96e7c36505ebb9627e325f9decf159b11ac304d8a2a32c1b822e29/2-1.-Cocaine.gif" data-mid="113666128" border="0" src="https://freight.cargo.site/w/960/i/52699dbc1c96e7c36505ebb9627e325f9decf159b11ac304d8a2a32c1b822e29/2-1.-Cocaine.gif" /> <img width="2260" height="1270" width_o="2260" height_o="1270" data-src="https://freight.cargo.site/t/original/i/ce962a7a7b6720907342faa77f54e6fc932950193b5c2f74e1c2f79dc83befca/Screenshot-2023-03-05-at-5.32.46-PM.png" data-mid="170638114" border="0" src="https://freight.cargo.site/w/1000/i/ce962a7a7b6720907342faa77f54e6fc932950193b5c2f74e1c2f79dc83befca/Screenshot-2023-03-05-at-5.32.46-PM.png" /> <img width="2260" height="1272" width_o="2260" height_o="1272" data-src="https://freight.cargo.site/t/original/i/c6e48b779793a122b64d66079a0951d95fd87ffd4e6eebdb1a83ed7f72cdf3b7/Screenshot-2023-03-05-at-5.34.40-PM.png" data-mid="170638182" border="0" src="https://freight.cargo.site/w/1000/i/c6e48b779793a122b64d66079a0951d95fd87ffd4e6eebdb1a83ed7f72cdf3b7/Screenshot-2023-03-05-at-5.34.40-PM.png" /> SOCIAL MEDIA ASSETS The process of making the sequence was broken down into small pieces, as a way to decode the many levels of the sequence. <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8077e4b5f09bc15275626c28ac6d3d0d29b651dfe9ac88c7d0eb390ec01bf4e9/Gif_5.gif" data-mid="113313743" border="0" src="https://freight.cargo.site/w/1000/i/8077e4b5f09bc15275626c28ac6d3d0d29b651dfe9ac88c7d0eb390ec01bf4e9/Gif_5.gif" /> <img width="359" height="359" width_o="359" height_o="359" data-src="https://freight.cargo.site/t/original/i/d90f5aabadbeac773382d5b2343237bee5790871ca1e08ba5a85d83ce529e24d/Gif_3.gif" data-mid="113313741" border="0" src="https://freight.cargo.site/w/359/i/d90f5aabadbeac773382d5b2343237bee5790871ca1e08ba5a85d83ce529e24d/Gif_3.gif" /> <img width="320" height="320" width_o="320" height_o="320" data-src="https://freight.cargo.site/t/original/i/b0f14194ecea8d5de9f9b9966e4474c3816c48d0875df2ea95fc1043752aecca/Gif_4.gif" data-mid="113313742" border="0" src="https://freight.cargo.site/w/320/i/b0f14194ecea8d5de9f9b9966e4474c3816c48d0875df2ea95fc1043752aecca/Gif_4.gif" /> <img width="440" height="440" width_o="440" height_o="440" data-src="https://freight.cargo.site/t/original/i/4806f9fc343e79cb3bf8fbb795dd51b6567918aac7dd754998253b8dfb6da5a3/Gif_6.gif" data-mid="113313744" border="0" src="https://freight.cargo.site/w/440/i/4806f9fc343e79cb3bf8fbb795dd51b6567918aac7dd754998253b8dfb6da5a3/Gif_6.gif" /> SHANKS / RESEARCH To create a grittier feel for the sequence I created these shanks in house with household items and a little dirt. <img width="19875" height="13250" width_o="19875" height_o="13250" data-src="https://freight.cargo.site/t/original/i/25b1e223031535e28c3f21b15583d492e16130d06abef5454384000ce9e975d9/Shank_1.jpg" data-mid="113313745" border="0" src="https://freight.cargo.site/w/1000/i/25b1e223031535e28c3f21b15583d492e16130d06abef5454384000ce9e975d9/Shank_1.jpg" /> <img width="19875" height="13250" width_o="19875" height_o="13250" data-src="https://freight.cargo.site/t/original/i/c4cf80d43e6a7918cb4db6e3fb4bc42170ede074ba997e2a4565240e0c6c08f4/Shank_2.jpg" data-mid="113313747" border="0" src="https://freight.cargo.site/w/1000/i/c4cf80d43e6a7918cb4db6e3fb4bc42170ede074ba997e2a4565240e0c6c08f4/Shank_2.jpg" /> <img width="4378" height="3130" width_o="4378" height_o="3130" data-src="https://freight.cargo.site/t/original/i/0bd384bbf056c6e6fcdb2e2b47b7422f0adeb52deadcdecb60fb5a06281b7b5b/SHank_4.png" data-mid="113313752" border="0" src="https://freight.cargo.site/w/1000/i/0bd384bbf056c6e6fcdb2e2b47b7422f0adeb52deadcdecb60fb5a06281b7b5b/SHank_4.png" /> <img width="4378" height="3130" width_o="4378" height_o="3130" data-src="https://freight.cargo.site/t/original/i/6f666980bdde849b0254886a43f61b6a959368f8b52ca03d3db371b996f6883a/Shank_03.png" data-mid="113313751" border="0" src="https://freight.cargo.site/w/1000/i/6f666980bdde849b0254886a43f61b6a959368f8b52ca03d3db371b996f6883a/Shank_03.png" /> CREDITS Client Hulu Produced At Grand Jeté Creative Director Howard Nourmand My Role Design , Animation, Props https://arenwilliams.com/Connected-with-Wayno-1 Thu, 08 Jul 2021 03:16:27 +0000 Aren Williams https://arenwilliams.com/Connected-with-Wayno-1 window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-6LP3P3PEKB'); Connected With Wayno | Show Package Full episode can be seen here: Episode 01 CONNECTED with Wayno is a live show that connects the dots between ideas, people and music through stories told by artists and innovators at the forefront of hip hop and R&amp;B. Our goal was to visualize that for an all Zoom based live show. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/743633d990264cd18062aa756466ea83f6d75b0001d6b1aa8ede7284e349e5b8/Tapped_In.gif" data-mid="113331977" border="0" src="https://freight.cargo.site/w/960/i/743633d990264cd18062aa756466ea83f6d75b0001d6b1aa8ede7284e349e5b8/Tapped_In.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/6b931aae87de8a57bbf0b1f1e106d2b8e05987a2a96ad31ef552c1c5d42f7008/ARTIST_CONVO-1.gif" data-mid="113331979" border="0" src="https://freight.cargo.site/w/960/i/6b931aae87de8a57bbf0b1f1e106d2b8e05987a2a96ad31ef552c1c5d42f7008/ARTIST_CONVO-1.gif" /> SHOW BRANDING To give the show a thorough branding we created a system of crosshairs, connecting lines, and titling that allowed for content to be swapped out live and used for further episodes of the show development. <img width="2172" height="1232" width_o="2172" height_o="1232" data-src="https://freight.cargo.site/t/original/i/29518b203033d65e50246762f94cd99217bd72391dc7df326483162c944c12a5/Screen-Shot-2021-07-09-at-10.09.01-AM.png" data-mid="113464533" border="0" src="https://freight.cargo.site/w/1000/i/29518b203033d65e50246762f94cd99217bd72391dc7df326483162c944c12a5/Screen-Shot-2021-07-09-at-10.09.01-AM.png" /> <img width="1742" height="978" width_o="1742" height_o="978" data-src="https://freight.cargo.site/t/original/i/7a20f962dc6efc5b9a750f0a8f888046b105c482c1759bfcf0484aabdda973bc/Screen-Shot-2021-06-23-at-3.50.24-PM.png" data-mid="113331726" border="0" src="https://freight.cargo.site/w/1000/i/7a20f962dc6efc5b9a750f0a8f888046b105c482c1759bfcf0484aabdda973bc/Screen-Shot-2021-06-23-at-3.50.24-PM.png" /> <img width="1741" height="979" width_o="1741" height_o="979" data-src="https://freight.cargo.site/t/original/i/5ea496d380cc8b29390d7f25b3b4f5224839a820993102e84ff1fa9f353dd0f6/Screen-Shot-2021-06-23-at-3.51.14-PM.png" data-mid="113331727" border="0" src="https://freight.cargo.site/w/1000/i/5ea496d380cc8b29390d7f25b3b4f5224839a820993102e84ff1fa9f353dd0f6/Screen-Shot-2021-06-23-at-3.51.14-PM.png" /> <img width="1743" height="973" width_o="1743" height_o="973" data-src="https://freight.cargo.site/t/original/i/f4625f27970b44203c76fd17df0cf32112ab79276ab6c2edb4c417a28da7cd97/Screen-Shot-2021-06-23-at-3.52.15-PM.png" data-mid="113331725" border="0" src="https://freight.cargo.site/w/1000/i/f4625f27970b44203c76fd17df0cf32112ab79276ab6c2edb4c417a28da7cd97/Screen-Shot-2021-06-23-at-3.52.15-PM.png" /> <img width="2184" height="1232" width_o="2184" height_o="1232" data-src="https://freight.cargo.site/t/original/i/410259ed8850d28b8e305f0c265de363eea1c950fa47eab6fb66522812459bef/Screen-Shot-2021-07-09-at-10.10.24-AM.png" data-mid="113464634" border="0" src="https://freight.cargo.site/w/1000/i/410259ed8850d28b8e305f0c265de363eea1c950fa47eab6fb66522812459bef/Screen-Shot-2021-07-09-at-10.10.24-AM.png" /> <img width="2192" height="1230" width_o="2192" height_o="1230" data-src="https://freight.cargo.site/t/original/i/65ad66a0e3a0639a6c19287389847cf10378b22a61fedcc2a8d37bb5199765c0/Screen-Shot-2021-07-09-at-10.10.50-AM.png" data-mid="113464636" border="0" src="https://freight.cargo.site/w/1000/i/65ad66a0e3a0639a6c19287389847cf10378b22a61fedcc2a8d37bb5199765c0/Screen-Shot-2021-07-09-at-10.10.50-AM.png" /> SOCIAL MEDIA ASSETS The design language was translated to the marketing templates, both static and motion. <img width="540" height="960" width_o="540" height_o="960" data-src="https://freight.cargo.site/t/original/i/0f9aefc0b29480338d345332cf72e02782c2bc56a74de6a0fe19e07f35cd9912/Swipe_Up_Liner_01.gif" data-mid="113538259" border="0" src="https://freight.cargo.site/w/540/i/0f9aefc0b29480338d345332cf72e02782c2bc56a74de6a0fe19e07f35cd9912/Swipe_Up_Liner_01.gif" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a7c8a5e5a40b1cc6ae600aa865ea6973903643c1ec29c66649b304fa9b041848/09.-Marketing_Social_Live_Now_IND1080-x-1080.jpg" data-mid="113538622" border="0" src="https://freight.cargo.site/w/1000/i/a7c8a5e5a40b1cc6ae600aa865ea6973903643c1ec29c66649b304fa9b041848/09.-Marketing_Social_Live_Now_IND1080-x-1080.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/614685a3ceaaf8aa1b44fe3de4abd4d3faeca5dba9ba5c0fb14d73a342ce4a92/04.-PR_Show_Key_Art1920-x-1080.jpg" data-mid="113536847" border="0" src="https://freight.cargo.site/w/1000/i/614685a3ceaaf8aa1b44fe3de4abd4d3faeca5dba9ba5c0fb14d73a342ce4a92/04.-PR_Show_Key_Art1920-x-1080.jpg" /> CREDITS Client Amazon Music Produced At North of Now My Roles Design, Motion Design