Jordan Super Bowl LVI | Brand Activation
For Superbowl LVI, Hovercraft was approached to create both a community and retail activation for Superbowl LVI. Black retail businesses in Inglewood were partened with Jordan Brand NFL Athletes. Shoe Palace served as a brand hub and retail activation for a special release of the Jordan 1.
RETAIL ACTIVATION
For the retail activation, we created an interactive map that could be scanned the week of the Super Bowl to highlight all the business parters. Customizable apparrel and sneaker prizes were linked to users scanning QR codes and travelling through the activation.
BUSINESS RECAPS
With a major part of this story being the Brand partnerships, we created a set of videos recapping the owners experiences being a part of HERE FOR A REASON. A selection of those videos is provided below.
DIGITAL OOH BILLBOARD
The Marque billboard in Inglewood was branded with Athlete business support, and HERE FOR A REASON messaging.
CREDITS
Client
Jordan Brand
Produced At
Hovercraft Studio
My Roles
Motion Design, Video Editing/ Production
