A brand and product experience centered around AI playlist generations for Amazon Music.
In App Hinting
As a part of a larger hinting framework I developed a way to show the user that the playlist could be shared as well as draw attention to the sharing feature for first time customers.
Motion Implementation
As Working closely with engineers I provided specs to ensure that motion was build to be both performant, accessible and dynamic for our users.
Brand Marketing Campaign
To showcase the feature I worked on a brand spot that highlighted the flexibilty of the experience and the fun outputs a customer could expect.
