Jordan Brand Classic | Game Package


Full game can be seen here:  Jordan Brand Classic


Jordan approached Hovercraft Studio to build a game package for Jordan Brand Classic and a system for OOH and Marketing Templates








GAME PACKAGE

For the YouTube live steam we built out the system to apply to the scoreboard, in game reactions, interstitials and many more in game moments.







BRAND SYSTEM

Built off of Chicago bodegas, the grid system was designed to flex and be filled with different content based on the application. A modular grid system allowed for content to be easily and quickly swapped out cell by cell or row by row depending on what application is needed.







CREDITS


Client
Jordan Brand

Produced At
Hovercraft Studio

My Roles
Design, Motion Design, Video Editing
Mark